(Originally posted on i-Pocalypse.com on 11-11-05)
Disney seems to think that Animation for Animation’s sake is all that matters. That they can slap the semblance of a story together, input the whole thing into a render farm, pop out a templatized feature length product and just by the simple fact that they epoxy their Brand name to it, it instantly should make it a quality animated film in the grand tradition of their storied past. While Pixar preaches “Story, story, story” (now whether that will continue to be true in the future is still to be seen…), Disney is all about the Brand. And that fact about Disney is nowhere more evident than in Chicken Little, the newest animated mass market twinkie from the Mouse House’s piece work animation assembly lines.